Do you want to be part of Boston s hottest up and coming startup?
Insurify is one of the fastest-growing MIT FinTech startups and has been recognized as a global Top 100 InsurTech company.
We re changing the way millions of people compare and buy insurance with artificial intelligence, technology, and superior product design.Founded in 2013, Insurify recently raised $23 million in venture capital funding from top investors including Viola Group, MTech Capital, Hearst Ventures, Nationwide Ventures and MassMutual Ventures.
Our team is highly analytical, fast-moving, and focused on one thing: getting more people to compare insurance quotes using Insurify.ROLE DESCRIPTIONJoin Insurify s rapidly growing Marketing team and play a central role in shaping the company s&growthManage the Email Marketing program (in Klaviyo) to deliver against our aggressive growth and engagement goalsDrive strategic email growth initiatives focused on onboarding, acquisition, conversion, activation, retention, engagement, and moreLead team in conceptualizing, creating, and executing on new email initiatives via automated and personalized email marketing programs, push notifications, and in-app messagingExperiment rapidly, employing a test and learn framework and rigorous statistical analysis.
Drive new learnings across all dimensions of Email Marketing (e.g.
subject line, send time and frequency, personalization, imagery, etc)Analyze campaign performance to identify trends and new opportunities for growth.
Define and monitor KPIs to be able to react to changes quickly and decisivelyCollaborate with cross-functional teams including Design, Product, Engineering, and Analytics to optimize campaign performanceQUALIFICATIONSBachelor s degree required, preferably in quantitative field3+ years of relevant marketing experience building and/or leading Email Marketing campaigns, multi-channel acquisition, and user engagementStrong preference for Klaviyo experience (preferably Klaviyo-certified) or similar platformsStrong analytics and data-driven background, demonstrating the ability to understand key performance drivers and the ability to execute against findingsAbility to thrive in a high-growth, entrepreneurial, and ambiguous environmentExcellent oral and written communication skills, with the ability to tailor communication style based on the audienceAdvanced Excel skills required; SQL skills are a plusBENEFITSEmployee stock options401K planGreat healthcare planUnlimited vacation and sick timeFree snacks and beverages every day in officeTeam lunches and outingsFriendly office culture']
Location/Region: Cambridge, MA (02142)